Cover Franchising Globally

Leseprobe

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Leseprobe

Franchising Globally

Innovation, Learning and Imitation

I. Alon

PDF

ca. 96,29 €

Amazon iTunes Thalia.de Weltbild.de Hugendubel Bücher.de ebook.de kobo Osiander Google Books Barnes&Noble bol.com Legimi yourbook.shop Kulturkaufhaus ebooks-center.de
* Affiliatelinks/Werbelinks

Palgrave Macmillan UK

Sozialwissenschaften, Recht, Wirtschaft / Internationale Wirtschaft

Beschreibung

Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

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Schlagwörter

Emerging Markets, innovation, China, business, internationalization, entrepreneur