Cover Counter Strategies in Global Markets

Leseprobe

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Leseprobe

Counter Strategies in Global Markets

O. Ploetner (Hrsg.)

PDF

ca. 53,49 €

Amazon iTunes Thalia.de Weltbild.de Hugendubel Bücher.de ebook.de kobo Osiander Google Books Barnes&Noble bol.com Legimi yourbook.shop Kulturkaufhaus ebooks-center.de
* Affiliatelinks/Werbelinks

Palgrave Macmillan UK

Sozialwissenschaften, Recht, Wirtschaft / Internationale Wirtschaft

Beschreibung

Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.

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Schlagwörter

B2B, China, Emerging Markets