Complete Idiot's Guide to Branding Yourself

Sherry Beck Paprocki, Ray Paprocki

Dorling Kindersley Ltd 

Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft

Beschreibung

A brand new look at a time-tested business practice. Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes: ? An in-depth understanding of the principles of successful brand building-in any context ? Practical tools to build and manage powerful relationships ? Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both ? Advanced techniques to continually refine your unique personal brand

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