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Balkan Blues

Consumer Politics after State Socialism

Yuson Jung

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ca. 37,99
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Geisteswissenschaften, Kunst, Musik / Geschichte

Beschreibung

Balkan Blues explores how a state transitions from the collectivized production and distribution of socialism to the consumer-focused culture of capitalism. Yuson Jung considers the state as an economic agent in upholding rights and responsibilities in the shift to a global market. Taking Bulgaria as her focus, Jung shows how impoverished Bulgarians developed a consumer-oriented society and how the concept of "need" adapted in surprising ways to accommodate this new culture.


Different legal frameworks arose to ensure the rights of vulnerable or deceived consumers. Consumer advocacy NGOs and government officers scrambled to navigate unfamiliar EU-imposed models for consumer affairs departments. All of these changes involved issues of responsibility, accountability, and civic engagement, which brought Bulgarians new ways of viewing both their identities and their sense of agency. Yet these opportunities also raised questions of inequality, injustice, and social stratification. Jung's study provides a compelling argument for reconsidering of the role of the state in the construction of 21st-century consumer cultures.

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Schlagwörter

consumer rights organization, market abuses, consumer desire and needs, Cold War, consumer NGOs, rights, safety, socialist, EU integration, consumption to express the normative ideals of the state, and the state, globalization, postsocialism, protection from the abuses of the market, consumer politics, consumer safety, abuses of the market, consumer activism, defraud, accountability, consumer protection, market, EU, deception, moral imperative, consumption under state socialism, state-citizen relations, citizen-consumer, mente, consumption as civic engagement, consumption, the state as moral agent, consumer rights and protection, consumer politics and modern consumption, Consumer grievance, housing, consumer rights, European Union, capitalism, consumer, consumer sector, fake, fraud, moral, everyday consumption, Bulgaria, everyday consumer experiences, civic engagement, heating, consumer discontent, risk and vulnerability, access and choice, Balkans, consumer experts, deprivation and abundance, socialism