img Leseprobe Leseprobe

Strategic Communications for Nonprofits

A Step-by-Step Guide to Working with the Media

Phil Sparks, Henry Griggs, Kathy Bonk, et al.

EPUB
25,99
Amazon iTunes Thalia.de Weltbild.de Hugendubel Bücher.de ebook.de kobo Osiander Google Books Barnes&Noble bol.com Legimi yourbook.shop
* Affiliatelinks/Werbelinks
Hinweis: Affiliatelinks/Werbelinks
Links auf reinlesen.de sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt reinlesen.de von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.

John Wiley & Sons img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Betriebswirtschaft

Beschreibung

This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.

Weitere Titel von diesem Autor
Weitere Titel in dieser Kategorie
Cover Double Takes
John Goodchild
Cover Financial Accounting
Robert Nothhelfer
Cover HRM in the Global South
Toyin Ajibade Adisa
Cover Embedded Finance
Sophie Guibaud
Cover Embedded Finance
Sophie Guibaud

Kundenbewertungen

Schlagwörter

Communication & Media Studies, Non-Profit Organizations, Gemeinnützige Organisationen / Marketing u. Kommunikation, Wirtschaft u. Management, Gemeinnützige Organisationen, Non-Profit Organizations / Marketing & Communications, Business & Management, Kommunikation u. Medienforschung