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World Wide Rave

Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

David Meerman Scott

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Sozialwissenschaften, Recht, Wirtschaft / Werbung, Marketing


A World Wide Rave! What the heck is that? A World Wide Rave is when people around the world are talkingabout you, your company, and your products. It's when communitieseagerly link to your stuff on the Web. It's when online buzz drivesbuyers to your virtual doorstep. It's when tons of fans visit yourWeb site and your blog because they genuinely want to be there. Rules of the Rave: * Nobody cares about your products (except you). * No coercion required. * Lose control. * Put down roots. * Point the world to your (virtual) doorstep. You can trigger a World Wide Rave: Just create somethingvaluable that people want to share and make it easy for them to doso. What happens when people can't stop talking online about you,your company, and your products? A World Wide Rave is born that canpropel a brand or company to seemingly instant fame and fortune.How do you create one? By learning the secret to getting links,YouTube, Facebook, and blog buzz to drive eager buyers to yourvirtual doorstep. For free. In World Wide Rave, David Meerman Scott, author of theaward-winning hit book The New Rules of Marketing and PR,reveals the most exciting and powerful ways to build a giantaudience from scratch.


--Fuel Magazine
"Scott's book offers a number of methods and approaches thatvarious businesses can use to start an online 'wave' ofinterest in their company or their offering. Much of the advice isapplicable to even the smallest growing business looking to tapinto today's marketing trends."
Companies that are marketing effectively are using social mediaand the Web to go wherever potential customers are going andgetting them to create a buzz about their products. David MeermanScott calls it creating a 'World WideRave'.--Miami Herald
--Kansas CityStar
"Wouldn't you love to have your product sell itself, with peoplearound the world talking about it and promoting it online? DavidMeerman Scott thought you would. So he wrote this book about how tostart a World Wide Rave about your business."
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