Leseprobe
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Outpacing the Competition
Robert L. Cantrell
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Sozialwissenschaften, Recht, Wirtschaft / Betriebswirtschaft
Beschreibung
Praise for Outpacing the Competition Patent-Based BusinessStrategy "Outpacing the Competition provides a useful IP managementframework for rapidly evolving and inherently unpredictable R&Denvironments where companies are partners, customers, andcompetitors at the same time." -Marshall Phelps, CorporateVice President for IP Policy & Strategy, Microsoft "Robert Cantrell's book Outpacing the Competition: Patent-BasedBusiness Strategy?should be read by?anyone?involved in the practiceof litigating or licensing patent rights or policymakersresponsible for patent issues. Mr. Cantrell provides a cogentapproach for applying decisional methodology and game theory toenhance the utilization and understanding of patentrights."-Bradley J. Olson, Esq., patent attorney, Washington,DC "Robert Cantrell makes a compelling case for using intellectualproperty as a core for building solid business strategy. Heprovides a unique and valuable perspective on competitiveadvantage, as delivered through patent-based business strategy.This is an excellent addition to anyone's business strategyarsenal." -Jeff Hovis, Managing Principal, Product Genesis,Innovation Genesis LLC "Robert truly treats patents and related intellectual propertyas both a weapon and a shield to help the reader use patents toout-maneuver global competitors of all kinds--the low-costproducer, the high-end innovator, etc. CEOs, attorneys, businessand engineering professionals and the like will enjoy the militaryimagery and flavor provided by Robert. Thanks for clarifying howcritical it is to have an understanding of patents in running atruly competitive global business today." -José W.Jimenez, Esq., Chief Intellectual Property Officer,AMS ResearchCorporation
Rezensionen
"...is a book written for business-people and attorneys who are charged with developing business opportunities using practical patent strategies. We highly recommend that you read Outpacing the Competition. You are sure to walk away with insights into business action that go well beyond just intellectual property strategies."
Kundenbewertungen
Intellectual Property, Licensing, Geistiges Eigentum, Geistiges Eigentum u. Lizenzen, Business & Management, Wirtschaft u. Management