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The Influential Fundraiser

Using the Psychology of Persuasion to Achieve Outstanding Results

Bernard Ross, Clare Segal

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Sozialwissenschaften, Recht, Wirtschaft / Betriebswirtschaft


How to apply the latest developments in psychology and neurologyfor better fundraising and influencing skills Leading fundraising expert Bernard Ross offers an alternative yeteffective model for asking and influencing potential donors andpeers, using the latest techniques developed in the neural andpsychological sciences. He shows individuals how to make acompelling ask to mid- and high-value donors, win board membersover to a new campaign strategy, convince reluctant colleagues tocommit to their ideas, and confidently handle the objections of askeptical venture philanthropist. Bernard Ross and Clare Segal (London, UK) are Directors of theManagement Centre, the United Kingdom's largest nonprofitmanagement consultancy and training organization.

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