Toy Monster
Jerry Oppenheimer
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Sozialwissenschaften, Recht, Wirtschaft / Betriebswirtschaft
Beschreibung
An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, New York Times bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters. Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz. * Introduces you to the larger-than-life personalities that have shaped Mattel's eccentric world * Offers an inside look- from an experienced author-at the scandals that have been a part of this iconic company * Jerry Oppenheimer is also the author of Madoff with the Money, an in-depth look at Bernie Madoff the man and his billion dollar scam Engaging and accessible, Toy Monster shows you why today's toy business isn't always fun and games.
Rezensionen
"Jerry Oppenheimer, best known for mordant biographies like "Just Desserts" (about Martha Stewart) or "State of a Union" (on Bill and Hillary Clinton's marriage), has now trained his sights on the world's biggest toy company -- its egos, scandals and flawed products. In his toyland, nothing is cute."
Oppenheimer (Just Desserts) takes a tour of Mattel's seamier side, highlighting its dubious corporate practices and kooky cast in this scathing portrait to be published to coincide with Barbie's 50th anniversary. Drawing on personal interviews and public sources, Oppenheimer paints a bleak picture of the peculiar practices of the adults running the toy company--including the "playboy" Jack Ryan, known as the "Father of Barbie" and rumored to be sexually obsessed with his creation, and Mattel cofounder and white-collar criminal Ruth Handler, who took credit for Barbie's invention. The author chronicles the "Doll Wars"--the fierce competition and eventual litigation between Mattel and the creators of the rival Bratz line, as well as 2007's "Black Friday the 13th,"
Praise for Toy Monster:
Jerry Oppenheimer, one of America's great biographers, has expanded his vision in this book by probing and exposing the dark side of the multi-billion-dollar, international toy industry. Thoroughly researched, beautifully written, Oppenheimer'
-C. David Heymann, author of A Woman Named Jackie
"'Behind every great fortune is a great crime.' So wrote Balzac, which gave The Godfather its opening epigram. But a great crime behind the sweet House of Barbie? Yikes! Terrors in toy land! The scandal. The skullduggery!!! This book is enough to scare Santa Claus."
-Kitty Kelley, author of The Family: The Real Story of the Bush Dynasty
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Wirtschaft u. Management, Business & Management, Spezialthemen Wirtschaft u. Management, Wirtschaft, Business & Management Special Topics