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Brandraising

How Nonprofits Raise Visibility and Money Through Smart Communications

Sarah Durham

PDF
36,99 €
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John Wiley & Sons img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Betriebswirtschaft

Beschreibung

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

Rezensionen

(Fast Company, March 23, 2010)
"Sarah Durham, author of 2009's Brandraising, founded communications firm Big Duck in 1994 to help nonprofits raise money, gain visibility, and make effective use of social media. After 16 years, Big Duck continues to assist organizations from the Cancer Research Institute to the Women's Sports Foundation in building strong relationships with key constituents both online and off."
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Kundenbewertungen

Schlagwörter

Gemeinnützige Organisationen / Marketing u. Kommunikation, Wirtschaft u. Management, Gemeinnützige Organisationen, Gemeinnützige Organisationen / Mittelbeschaffung, Business & Management, Non-Profit Organizations / Marketing & Communications, Non-Profit Organizations / Fundraising & Grantsmanship, Non-Profit Organizations