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Essentials of Research Design and Methodology

David Festinger, Geoffrey R. Marczyk, David DeMatteo, et al.

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Geisteswissenschaften, Kunst, Musik / Psychologie


Master the essential skills for designing and conducting asuccessful research project Essentials of Research Design and Methodology contains practicalinformation on how to design and conduct scientific research in thebehavioral and social sciences. This accessible guide covers basicto advanced concepts in a clear, concrete, and readablestyle. The text offers students and practitioners in the behavioralsciences and related disciplines important insights intoidentifying research topics, variables, and methodologicalapproaches. Data collection and assessment strategies,interpretation methods, and important ethical considerations alsoreceive significant coverage in this user-friendly guide.Essentials of Research Design and Methodology is the only availableresource to condense the wide-ranging topics of the field into aconcise, accessible format for handy and quick reference. As part of the Essentials of Behavioral Science series, this bookoffers a thorough review of the most relevant topics in researchdesign and methodology. Each concise chapter features numerouscallout boxes highlighting key concepts, bulleted points, andextensive illustrative material, as well as "Test Yourself"questions that help you gauge and reinforce your grasp of theinformation covered.

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