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Playing to the World's Biggest Audience
Michael Curtin
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University of California Press 
Geisteswissenschaften, Kunst, Musik / Theater, Ballett
Beschreibung
In this provocative analysis of screen industries in China, Hong Kong, Taiwan, and Singapore, Michael Curtin delineates the globalizing pressures and opportunities that since the 1980s have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, the escalation of democracy movements, and the emergence of an East Asian youth culture. Reaching beyond national frameworks, Curtin examines the prospect of a global Chinese audience that will include more viewers than in the United States and Europe combined. He draws on in-depth interviews with a diverse array of media executives plus a wealth of historical material to argue that this vast and increasingly wealthy market is likely to shake the very foundations of Hollywood’s century-long hegemony.
Playing to the World’s Biggest Audience profiles the leading Chinese commercial studios and telecasters, and delves into the operations of Western conglomerates extending their reach into Asia. Advancing a dynamic and integrative theory of media capital, this innovative book explains the histories and strategies of screen enterprises that aim to become central players in the Global China market and offers an alternative perspective to recent debates about cultural globalization.
Kundenbewertungen
chinese commercial studios, global china market, independent studios, history, singapore, multimedia, chinese film, capitalist paternalism, business and industry, hong kong, hong kong cinema, cultural studies, chinese television, taiwan, media studies, east asian youth culture, chinese media, screen industry, infrastructure, capitalism, pan chinese studio system, media capital, economics, china, cold war, globalization, world trade organization, cultural globalization, global chinese audience