Orthodox by Design

Judaism, Print Politics, and the ArtScroll Revolution

Jeremy Stolow

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University of California Press img Link Publisher

Geisteswissenschaften, Kunst, Musik / Judentum

Beschreibung

Orthodox by Design, a groundbreaking exploration of religion and media, examines ArtScroll, the world’s largest Orthodox Jewish publishing house, purveyor of handsomely designed editions of sacred texts and a major cultural force in contemporary Jewish public life. In the first in-depth study of the ArtScroll revolution, Jeremy Stolow traces the ubiquity of ArtScroll books in local retail markets, synagogues, libraries, and the lives of ordinary users. Synthesizing field research conducted in three local Jewish scenes where ArtScroll books have had an impact—Toronto, London, and New York—along with close readings of key ArtScroll texts, promotional materials, and the Jewish blogosphere, he shows how the use of these books reflects a broader cultural shift in the authority and public influence of Orthodox Judaism. Playing with the concept of design, Stolow’s study also outlines a fresh theoretical approach to print culture and illuminates how evolving technologies, material forms, and styles of mediated communication contribute to new patterns of religious identification, practice, and power.



Finalist for the National Jewish Book Award in the scholarship category, Jewish Book Council

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Schlagwörter

contemporary jewish life, cultural shift, evolving technologies, blogosphere, new york, library books, publishing house, jewish culture, public life, jewish literature, sacred texts, artscroll books, judaism, print culture, religious orthodoxy, promotional materials, religion and media, artscroll, design, cultural force, print politics, jewish orthodoxy, toronto, london, religion and culture, retail markets, nonfiction, theoretical approach, orthodox jewish publishing, synagogues