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Regulating Style

Intellectual Property Law and the Business of Fashion in Guatemala

Kedron Thomas

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University of California Press img Link Publisher

Geisteswissenschaften, Kunst, Musik / Pädagogik

Beschreibung

Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. Fashion companies have taken notice, ensuring that international trade agreements include stronger intellectual property protections to prevent brand “piracy.” In Regulating Style, Kedron Thomas approaches the fashion industry from the perspective of indigenous Maya people who make and sell knockoffs, asking why they copy and wear popular brands, how they interact with legal frameworks and state institutions that criminalize their livelihood, and what is really at stake for fashion companies in the global regulation of style.
 

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Schlagwörter

politics, clothing, faux fashion, indigenous, crime, money, popular brands, poverty, fashion, criminal, making money, knockoff fashion, survival, designer, consumers, stylish, high end, affordable fashion, fashion industry, culture, political, anthropologists, clothing brands, designer knockoff, copy cat, maya, branded clothing, intellectual property, global, international trade, ethics, piracy, guatemala, style, branded clothes, south america