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Championing Science

Communicating Your Ideas to Decision Makers

Roger D. Aines, Amy L. Aines

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ca. 32,99
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University of California Press img Link Publisher

Geisteswissenschaften, Kunst, Musik / Sprach- und Literaturwissenschaft

Beschreibung

Championing Science shows scientists how to persuasively communicate complex scientific ideas to decision makers in government, industry, and education. This comprehensive guide provides real-world strategies to help scientists develop the essential communication, influence, and relationship-building skills needed to motivate nonexperts to understand and support their science. Instruction, interviews, and examples demonstrate how inspiring decision makers to act requires scientists to extract the essence of their work, craft clear messages, simplify visuals, bridge paradigm gaps, and tell compelling narratives. The authors bring these principles to life in the accounts of science champions such as Robert Millikan, Vannevar Bush, scientists at Caltech and MIT, and others. With Championing Science, scientists will learn how to use these vital skills to make an impact.


 

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Schlagwörter

scientific, building emotional intelligence, laymans for scientists, better science communications skills, How to, explaining complex science, translated complex ideas, books for getting message across, principles of effective communication, top 10 tips