Strategic Communication for Organizations
Sara LaBelle, Jennifer H. Waldeck
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University of California Press
Geisteswissenschaften, Kunst, Musik / Sprach- und Literaturwissenschaft
Beschreibung
Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors.
Grounded in scholarship and organizational cases, this textbook:
- focuses on message design
- provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication
- explores how theory and research can be synthesized to inform modern communication-based campaigns
Kundenbewertungen
corporate social responsibility, entrepreneur, management, communication campaign, marketing campaign, nonfiction, business, market analysis, message design, branding, corporate culture, campaign, public relations, social media, brand messaging, corporate communication, customer communication, communication, business communication, consumer, brand, brand loyalty, media, business writing, leadership, ethical commerce, economics, ambition, marketing, marketing strategy, success, communication styles, commercial writing