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Strategic Communication for Organizations

Sara LaBelle, Jennifer H. Waldeck

ca. 74,99
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University of California Press img Link Publisher

Geisteswissenschaften, Kunst, Musik / Sprach- und Literaturwissenschaft


Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors.
Grounded in scholarship and organizational cases, this textbook:

  • focuses on message design
  • provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication
  • explores how theory and research can be synthesized to inform modern communication-based campaigns
Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.

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business, customer communication, success, media, market analysis, brand, business writing, message design, marketing strategy, ambition, communication campaign, corporate culture, marketing, business communication, branding, corporate social responsibility, management, commercial writing, campaign, public relations, leadership, marketing campaign, economics, brand loyalty, corporate communication, ethical commerce, communication, brand messaging, social media, entrepreneur, nonfiction, consumer, communication styles