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Trusted Authority

From Technical Expert to Trusted Authority-Go from Unknown to Known

Petra Zink

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Ratgeber / Lebenshilfe, Alltag

Beschreibung

Being the best doesn't mean being the best at being successful.


Have you ever been passed over for promotions, missed out on pay rises and career progression opportunities to less experienced, less qualified, and less talented peers?


​​​​​​​It is not because you're not the expert, you are the expert but not the Trusted Authority.


In a more connected and competitive world of work, degrees and years of experience have become a commodity. Too many believe that simply outworking everyone else and doing outstanding work will get them recognised and ahead in their career.


However, this is simply not the case anymore.

Company hierarchies are getting leaner and flatter whilst at the same time, more and more professionals enter the gig and freelance economy. Competition and noise have increased, and this is only the beginning as we enter the next world of work.


The only way to stand out (without being loud) and future-proof your career is by being known as the Go-To in your field. Not by title; but trough trust.


This is the good news!

Everyone can become a Trusted Authority; it's not a trait or reserved for a handful of special and privileged people.


Even better news!

This book is your step-by-step manual to help you go from unknown to known; from being the best kept secret in your company to becoming in demand; going from expert to authority.


Inside you'll find:

  • How the world of work has changed and will continue to evolve
  • The role trust plays in this transparent economy
  • The tried, tested and repeatably successful formula to become the Trusted Authority in your field
  • The 3-step process for defining and monetising your competitive advantage
  • The FASTEST way to position yourself as the Go-To in your field (no PhD, book or never heard before approach necessary)
  • How to build a portfolio career and create multiple streams of income whilst progressing faster in your profession
  • Data-driven approach to personal and professional development


Petra Zink spent years being invisible and working in the background, only for others to get the praise. Now, she is a certified Personal Branding Strategist, Speaker, Consultant, Coach and Author, helping talented professionals to clarify their competitive advantage and getting their message heard, so they can make the impact and income they deserve to.

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Schlagwörter

Career, personal growth, thought leadership, business, personal branding