Leseprobe
* Affiliatelinks/Werbelinks
Links auf reinlesen.de sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt reinlesen.de von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.
Microeconomics for Managers, 2nd Edition
David M. Kreps
* Affiliatelinks/Werbelinks
Links auf reinlesen.de sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt reinlesen.de von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.
Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
A thoroughly revised new edition of a leading textbook that equips MBA students with the powerful tools of economics
This is a thoroughly revised and substantially streamlined new edition of a leading textbook that shows MBA students how understanding economics can help them make smarter and better-informed real-world management decisions. David Kreps, one of the world’s most influential economists, has developed and refined Microeconomics for Managers over decades of teaching at Stanford’s Graduate School of Business. Stressing game theory and strategic thinking and driven by in-depth, integrated case studies, the book shows future managers how economics can provide practical answers to critical business problems.
- Focuses on case studies and real companies, such as Amazon, Microsoft, General Motors, United Airlines, and Xerox
- Covers essential topics for future managers—including price discrimination, Porter’s five forces, risk sharing and spreading, signaling and screening, credibility and reputation, and economics and organizational behavior
- Features an online supplement (available at micro4managers.stanford.edu) for students that provides solutions to the problems in the book, longer caselike exercises, review problems, a calculus review, and more
Kundenbewertungen
Price floor, Marginal rate of substitution, Pollution, Economic Life, Tax shift, Marginal utility, Market liquidity, Market power, Market price, Business ethics, Employment, Rebate (marketing), Economic equilibrium, Price discrimination, Income elasticity of demand, Consumer, Incentive, Marginal revenue, Consumption (economics), Profit (economics), Price fixing, Probability, Supply (economics), Accounting Earnings, Capital asset, Economic interventionism, Marginal Cost Of Production, Value (economics), Economics, Competition (economics), Externality, Economic cost, Average cost, Economic indicator, Customer, Demand curve, Economic efficiency, Slippage (finance), Economic rent, Nash equilibrium, Creative accounting, Risk aversion, Marginal cost, Price elasticity of demand, Expected utility hypothesis, Price ceiling, Tax, Cash flow, Macroeconomics, Economic problem, Economist, Folk theorem (game theory), Investor, Economic model, Welfare economics, Market (economics), Economic power, Indifference curve, Quantity, Long run and short run, Microeconomics, Marginal profit, Utility, Retail, Economic Theory (journal), Economic forces, Profit maximization, Cost curve, Economic planning, Economic surplus