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Inside the Mind of a Voter

A New Approach to Electoral Psychology

Michael Bruter, Sarah Harrison

ca. 28,99
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Princeton University Press img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Politikwissenschaft


An in-depth look into the psychology of voters around the world, how voters shape elections, and how elections transform citizens and affect their lives

Could understanding whether elections make people happy and bring them closure matter more than who they vote for? What if people did not vote for what they want but for what they believe is right based on roles they implicitly assume? Do elections make people cry? This book invites readers on a unique journey inside the mind of a voter using unprecedented data from the United States, the United Kingdom, Germany, France, South Africa, and Georgia throughout a period when the world evolved from the centrist dominance of Obama and Mandela to the shock victories of Brexit and Trump. Michael Bruter and Sarah Harrison explore three interrelated aspects of the heart and mind of voters: the psychological bases of their behavior, how they experience elections and the emotions this entails, and how and when elections bring democratic resolution. The authors examine unique concepts including electoral identity, atmosphere, ergonomics, and hostility.

From filming the shadow of voters in the polling booth, to panel study surveys, election diaries, and interviews, Bruter and Harrison unveil insights into the conscious and subconscious sides of citizens’ psychology throughout a unique decade for electoral democracy. They highlight how citizens’ personality, memory, and identity affect their vote and experience of elections, when elections generate hope or hopelessness, and how subtle differences in electoral arrangements interact with voters’ psychology to trigger different emotions.

Inside the Mind of a Voter radically shifts electoral science, moving away from implicitly institution-centric visions of behavior to understand elections from the point of view of voters.

Weitere Titel von diesem Autor



Hatred, Democracy, Political science, Ballot, Voting, Decision-making, Referendum, Sophistication, The American Voter, Spoiled child, Self-perception theory, Symptom, Result, Pessimism, Hostility, Representative democracy, Absentee ballot, Employment, Suggestion, Split-ticket voting, Citizens (Spanish political party), Trade-off, Right-wing politics, Incumbent, Election, Respondent, Human factors and ergonomics, Institutional logic, Grandparent, Morality, Longitudinal study, Thought, Their Lives, Left-wing politics, Logistic regression, Distrust, Analogy, Disgust, Election Day (United States), Ideology, Centrality, United States presidential election, Emotionality, Motivation, University of Minnesota Press, Postal voting, Politician, Journal of Personality and Social Psychology, Vulnerability, Falling Walls, Human behavior, Content analysis, Voting system, Exclusion, Tax, Egocentrism, Multi-party system, Altruism, Opinion poll, Voting behavior, Case study, Political party, Abstention, Identity politics, Adobe, Trait theory, Political sociology, Prediction, Quasi-experiment, Narrative, Methodology, Risk aversion, The Other Hand, Extraversion and introversion, Political psychology, Aggression, Psychology, Cynicism (contemporary), Prioritization, Compulsory voting, Dialectic, Ownership (psychology), Institution, Accountability, Populism, Questionnaire, General election, Selfishness, Habituation, Empathy, Michigan Model, Extremism, Politics, Scientist, Self-report study, Internalization, Electronic voting, Optimism, Far-right politics, Voting machine