Leseprobe
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The Spectacle of U.S. Senate Campaigns
Patrick J. Kenney, Kim Fridkin Kahn
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Sozialwissenschaften, Recht, Wirtschaft / Politikwissenschaft
Beschreibung
This book offers a bold, comprehensive look at how campaigns actually work, from the framing of issues to media coverage to voters' decisions. In so doing, it challenges the common wisdom that campaigns are a noisy, symbolic aspect of electoral politics, in which the outcomes are determined mainly by economic variables or presidential popularity. Campaigns, the authors argue, do matter in the political process. Examining contested U.S. Senate races between 1988 and 1992, Kim Kahn and Patrick Kenney explore the details of the candidates' strategies and messages, the content, tone, and bias of the media coverage, and the attitudes and behaviors of potential voters. Kahn and Kenney discover that when the competition between candidates is strong, political issues become clearly defined, and the voting population responds.
Through a mix of survey data, content analysis, and interviews, the authors demonstrate how competition influences serious political debates in elections. Candidates take stands and compare themselves to their opponents. The news media offer more coverage of the races, presenting evaluations of the candidates' positions, critiques of their political careers, and analyses of their campaign ads. In response, the voters pay closer attention to the rhetoric of the candidates as they learn more about central campaign themes, often adjusting their own voting criteria. The book concentrates on Senate races because of the variance in campaign strategy and spending, media coverage, and voter reactions, but many of the findings apply to elections at all levels.
Kundenbewertungen
Government, News conference, General election, Public sphere, Campaign manager, Policy debate, Political climate, Barbara Boxer, Competitiveness, P-value, Politics, Regression analysis, Voting, The Newspaper, Jesse Jackson Jr., Newspaper, Primary election, Ideology, Estimation, Legislation, Public policy, Americans, Political science, Thermometer, Headline, Ballot box, Election, Deliberation, Negative campaigning, Welfare, Calculation, Name recognition, Seniority, Ballot, Additive model, Standardized coefficient, United States House of Representatives, Extremism, Issue voting, Statistical significance, Party identification, United States Senate, Probability, Republican Party (United States), Candidate, Likelihood function, Arizona State University, Employment, Member of Congress, Term limit, Political action committee, Affirmative action, Seniority in the United States Senate, Standard error, Politician, Respondent, Representative democracy, Political campaign, Tax, Coefficient, Fiscal conservatism, Elite, On the Issues, Incumbent, Political party, Criticism, Content analysis, News, Legislator, Political philosophy