Leseprobe
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Marketing Maximilian
Larry Silver
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Belletristik / Briefe, Tagebücher
Beschreibung
Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores how Maximilian used illustrations and other visual arts to shape his image, achieve what Max Weber calls "the routinization of charisma," strengthen the power of the Hapsburg dynasty, and help establish the Austro-Hungarian Empire. A fascinating study of the self-fashioning of an early modern ruler who was as much image-maker as emperor, Marketing Maximilian shows why Maximilian remains one of the most remarkable, innovative, and self-aggrandizing royal art patrons in European history.
Silver describes how Maximilian--lacking a real capital or court center, the ability to tax, and an easily manageable territory--undertook a vast and expensive visual-media campaign to forward his extravagant claims to imperial rank, noble blood, perfect virtues, and military success. To press these claims, Maximilian patronized and often personally supervised and collaborated with the best printers, craftsmen, and artists of his time (among them no less than Albrecht Dürer) to plan and produce illustrated books, medals, heralds, armor, and an ambitious tomb monument.
Kundenbewertungen
Woodcut, King of Hungary, Siege of Vienna, Archduke, Beret, Henry V, Holy Roman Emperor, Decorum, Grand Palace, Andrea del Verrocchio, Mary of Burgundy, Battle ensign, House of Habsburg, The Prince, Swiss mercenaries, Alemanni, Collegiate church, Globus cruciger, Speyer Cathedral, Augustus, Illustration, Alte Pinakothek, Margaret of York, Ulrich von Liechtenstein, Johannes Trithemius, Patron saint, Majesty, Swabian League, Iwein, Willibald Pirckheimer, Charles V, Holy Roman Emperor, Disputation, Good and evil, Veit Stoss, Carlo Maderno, Hieronymus Andreae, Wallace Collection, Weisskunig, Holy Roman Empire, Parmigianino, Heraldry, Heinrich Vogtherr, Italian Renaissance, Imperial Government, Prince-bishop, Albrecht Altdorfer, Cancellation (mail), Testimonial, Eucharist (Catholic Church), Lateran Palace, Prayer, Indulgence, Cuius regio, eius religio, Battle of Pavia, Veste Coburg, King of the Romans, Chivalry, Constantinople, Maximilian I, Holy Roman Emperor, Peace of Augsburg, Carolingian dynasty, Suetonius, Primogeniture, Multitude, Philip the Arab, Warfare, Pike (weapon), Jacob Cornelisz van Oostsanen, Summer Palace, Flavio Biondo, War