Leseprobe
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Revolution in the Mailbox
Mal Warwick
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Sozialwissenschaften, Recht, Wirtschaft / Betriebswirtschaft
Beschreibung
This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick's practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool.
Rezensionen
"A primer of modern direct mail. It sits on my desk as an essential reference. It should sit on yours, too."
"Mal Warwick is one of the grand masters of the direct mail field. Few can match his marketing expertise or passion for the causes he takes on--both potent ingredients for a successful program."
"For more than a decade, Bread for the World has benefited from the strategic insights and practical wisdom that can be found in Revolution in the Mailbox. I know first-hand how much organizations will gain from Mal Warwick's systematic approach to direct mail fundraising."
"Anyone committed to effective fundraising from individuals will consider this book a 'must-have,' for it contains pretty much the sum total of human knowledge and insight on the premier method of communicating with donors: direct mail."
"Once again, Mal Warwick has reminded all of us of the power of direct mail. More importantly, his dedication to the importance of donor and values-centered 21st Century philanthropy give the book both relevance and urgency. Mal's specialty may be direct mail, but his breadth of wisdom and fine writing make this a book whose principles run through all philanthropic acitivites."
Kundenbewertungen
Non-Profit Organizations, Wirtschaft u. Management, Business & Management, Gemeinnützige Organisationen, Gemeinnützige Organisationen / Mittelbeschaffung, Non-Profit Organizations / Fundraising & Grantsmanship