img Leseprobe Leseprobe

Represented

The Black Imagemakers Who Reimagined African American Citizenship

Brenna Wynn Greer

EPUB
ca. 37,99
Amazon iTunes Thalia.de Weltbild.de Hugendubel Bücher.de ebook.de kobo Osiander Google Books Barnes&Noble bol.com Legimi yourbook.shop Kulturkaufhaus ebooks-center.de
* Affiliatelinks/Werbelinks
Hinweis: Affiliatelinks/Werbelinks
Links auf reinlesen.de sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt reinlesen.de von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.

University of Pennsylvania Press, Inc. img Link Publisher

Sachbuch / 20. Jahrhundert (bis 1945)

Beschreibung

In 1948, Moss Kendrix, a former New Deal public relations officer, founded a highly successful, Washington, D.C.-based public relations firm, the flagship client of which was the Coca-Cola Company. As the first black pitchman for Coca-Cola, Kendrix found his way into the rarefied world of white corporate America. His personal phone book also included the names of countless black celebrities, such as bandleader Duke Ellington, singer-actress Pearl Bailey, and boxer Joe Louis, with whom he had built relationships in the course of developing marketing campaigns for his numerous federal and corporate clients. Kendrix, along with Ebony publisher John H. Johnson and Life photographer Gordon Parks, recognized that, in the image-saturated world of postwar America, media in all its forms held greater significance for defining American citizenship than ever before. For these imagemakers, the visual representation of African Americans as good citizens was good business.

In Represented, Brenna Wynn Greer explores how black entrepreneurs produced magazines, photographs, and advertising that forged a close association between blackness and Americanness. In particular, they popularized conceptions of African Americans as enthusiastic consumers, a status essential to postwar citizenship claims. But their media creations were complicated: subject to marketplace dictates, they often relied on gender, class, and family stereotypes. Demand for such representations came not only from corporate and government clients to fuel mass consumerism and attract support for national efforts, such as the fight against fascism, but also from African Americans who sought depictions of blackness to counter racist ideas that undermined their rights and their national belonging as citizens.

The story of how black capitalists made the market work for racial progress on their way to making money reminds us that the path to civil rights involved commercial endeavors as well as social and political activism.

Weitere Titel in dieser Kategorie
Cover Garden of Ruins
J. Matthew Ward
Cover Day of Reckoning
Mike Wendling
Cover Whistling Dixie
Jonathan Bartho
Cover Zouave Theaters
Thomas J. Brown
Cover It Took Courage
Christopher P. Lehman
Cover Family War Stories
Keith P. Wilson
Cover Family War Stories
Keith P. Wilson
Cover Cold War Country
Joseph M. Thompson

Kundenbewertungen

Schlagwörter

African american black history cultural film media studies, Moss Kendrix, public relations, entrepreneurs, Duke Ellington, Joe Louis, civil rights, Ebony Life magazine publisher, Pearl Bailey, advertising, social political activism, postwar America, photography