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The Competitive Strength Of European, Japanese, And U.s. Suppliers On Asean Markets

Name: The Competitive Strength Of European, Japanese, And U.s. Suppliers On Asean Markets
Author: Martin Gross, Rolf J Langhammer, Ulrich Hiemenz, et al.

Martin Gross, Rolf J Langhammer, Ulrich Hiemenz, et al.

EPUB

ca. 61,36 €

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Taylor and Francis

Naturwissenschaften, Medizin, Informatik, Technik / Naturwissenschaften allgemein

Beschreibung

Originally published in 1987. This study evaluates micro- and macroeconomic determinants for the export performance of European suppliers to the markets of the Association of Southeast Asian Nations (ASEAN). By comparing marketing strategies and the respective economic environment of suppliers from ElH"ope , Japan , and the U S - the major exporter

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