The Green to Gold Business Playbook
P. J. Simmons, Daniel Esty
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Sozialwissenschaften, Recht, Wirtschaft / Betriebswirtschaft
Beschreibung
"Implement the green strategies outlined in Dan Esty's and Andrew Winston's bestseller Green to Gold" Hard-nosed business advice for gaining competitive advantage through sustainability action in buildings and operations, information technology, product design, sourcing, manufacturing, logistics and transportation, marketing, accounting, and other key business functions Whether you are a climate change skeptic or an environmentalist, sustainability issues cannot be ignored in today's corporate world. With rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products, sustainability is no longer an option--it's a business imperative. Unlike many green business books, the Playbook skips the environmental ideology and deals exclusively with tools and strategies that have been shown to cut costs, reduce risks, drive revenues, and build brand identity. * Builds on Dan Esty and Andrew Winston's prizewinning Green to Gold, which has become a business classic and a staple of management training across the world. * Shows in detail how each business function or department can achieve an eco-advantage over the competition * Offers frameworks, checklists, and action plans applicable to any business-big or small, in manufacturing or services The Green to Gold Business Playbook gives you the tools to make green work-and work profitably-for your business.
Rezensionen
The Green to Gold Business Playbook shows how the solutions to mammoth, global problems can turn a good business into a great one - one ready to compete and win.
-- Jeff Immelt, Chairman and CEO, GE
There are many books out there exhorting companies to reduce their environmental impacts, but very few that give detailed practical guidance. From product design to facilities management, from information technology to logistics and transport, this book contains insightful suggestions as to how businesses can be more sustainable, reduce carbon emissions, and yet at the same time save money and drive top line growth.
-- Paul Polman, CEO, Unilever
Environmental performance has become an essential part of company strategy. Esty and Simmons provide a clear road map for how companies can turn this agenda into a competitive advantage.
--Michael Porter Bishop William Lawrence University Professor, Harvard Business School
The Green to Gold Business Playbook is a terrific practical roadmap to help companies reduce their environmental impact while also improving economic performance.
-- Andrea Jung, CEO, Avon
We need smart corporate engagement for major environmental efforts to be successful. Here'
-- Mark Tercek, The Nature Conservancy
Economic gravity always wins - The Green to Gold Business Playbook reveals how simple economics can drive greener businesses.
-- Vinod Khosla, Khosla Ventures
Business is what changes the world. Esty and Simmons'
--Gary Hirshberg, CE-Yo of Stonyfield Farm
Leading companies are now embedding sustainability into every aspect of their business -- not as a PR exercise but as a core strategy to be a successful enterprise in the 21st Century. The Green to Gold Business Playbook is an invaluable resource.
-- Muhtar Kent, Chairman and CEO, The Coca-Cola Company
The private sector's decisions to design, source, and distribute products will in no small part determine the future of the world's wildlife. The most progressive companies are looking ahead and charting a course for sustainability. Dan Esty and P.J. Simmons'
-- Carter Roberts, World Wildlife Fund
Part of Waste Management'
--Dave Steiner, CEO Waste Management
Kundenbewertungen
Wirtschaft u. Management, Business Ethics, Business & Management, Wirtschaftsethik