Leseprobe
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Winning At Retail
Neil Z. Stern, Willard N. Ander
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Sozialwissenschaften, Recht, Wirtschaft / Werbung, Marketing
Beschreibung
Praise for Winning At Retail "Winning at Retail offers the most effective strategies availablefor retailers. At McDonald's, the 'Quick-EST' model is crucial,because being close and convenient to where our customers live,work, and shop helps us create maximum value. If you want toharness your company's strengths to become a leader in yourcategory-and stay in tune with what your customers want-this is thebook for you." -Jim Rand, Senior Vice President of Business Development,McDonald's Corporation "Winning at Retail provides a thoughtful approach to retaildifferentiation. Ander and Stern warn of the 'treacherous middle'into which retailers too easily drift. They inspire us to avoidthis peril through case studies of retailers who have assumedleadership through courageous choice." -Robert L. Price, Senior Vice President and Chief MarketingOfficer, Wawa "In a difficult retail environment, this book provides crucialguidance for staying on top of your competition-by taking thecustomer seriously and leveraging your strengths to provideexperiences that increase customer loyalty. Will Ander and NeilStern elegantly argue that you can't always be the biggest,fastest, and trendiest place on the block, but it takes only one ofthese 'Ests' to be a category leader. Businesses big and small canbenefit from the carefully distilled lessons in this book." -Bernd Schmitt, Professor of Marketing, Columbia Business Schooland author of Customer Experience Management
Kundenbewertungen
Retailing, Wirtschaft u. Management, Einzelhandel, Business & Management