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Strategic Organizational Communication

In a Global Economy

Charles R. Conrad, Marshall Scott Poole

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John Wiley & Sons img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Medien, Kommunikation

Beschreibung

Surveying a wide variety of disciplines, this fully-revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding field of organizational communication * Places organizations and organizational communication within a broader social, economic, and cultural context * Applies a global perspective throughout, including thoughtful consideration of non-Western forms of leadership, as well as global economic contexts * Offers a level of sophistication and integration of ideas from a variety of disciplines that makes this treatment definitive Updated in the seventh edition: * Coverage of recent events and their ethical dimensions, including the bank crisis and bailouts in the US and UK * Offers a nuanced, in-depth discussion of technology, and a new chapter on organizational change * Includes new and revised case studies for a fresh view on perennial topics, incorporating a global focus throughout * Online Instructors' Manual, including sample syllabi, tips for using the case studies, test questions, and supplemental case studies

Rezensionen


"Strategic Organizational Communication has been truly revitalized with its comprehensive coverage of organizational issues within the communication community. Enhanced with new material on such issues as globalization, ethics, and change, the combination of in-depth reporting and pointed cases will provide students with useful, relevant insight into the complexities of organizational life."

- Cynthia Hardy, University of Melbourne

"Professors Conrad and Poole have maintained the solid core of critical analysis that has been the hallmark of this book, while thoroughly updating the cases and issues in the 7th edition. Bravo!"

- James A. Anderson, University of Utah
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Schlagwörter

Kommunikation, Applied Communication, Communication & Media Studies, Kommunikation u. Medienforschung, Angewandte Kommunikation