Leseprobe

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Leseprobe

Advertising and Society

Name: Advertising and Society
Author: Carol J. Pardun (Hrsg.)

An Introduction

Carol J. Pardun (Hrsg.)

EPUB

35,99 €

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John Wiley & Sons

Sozialwissenschaften, Recht, Wirtschaft / Medien, Kommunikation

Beschreibung

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. * Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing * Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes * Examines the impact of advertising through its distinctive 'point/counterpoint' format -designed to spark discussion and help students understand the complexities of the issues being presented * Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text * Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion

Rezensionen

(Blog Business World, 24 September 2013)
"I highly recommend the excellent and engaging book Advertising and Society: An Introduction, 2nd Edition edited by Carol J. Pardun, Ph.D., to any academics and undergraduate students in business, advertising, marketing, media, communications, journalism, the social sciences or any other related field where the impact of advertising is felt in society. This book is a challenging guide for reconsidering the student's own viewpoints about advertising, and enhancing their ability to think critically about the issues surrounding this controversial topic."

--John Sweeney, University of North Carolina at Chapel Hill
"Advertising and Society is a wonderful way to inspire discussion among students on the leading controversies in advertising."

--Sheri Broyles, University of North Texas
"This point/counterpoint approach looks inside our multi-faceted advertising industry. But it's also a look inside ourselves as we examine our own beliefs. If you want your students to become critical thinkers, this is the book."

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