Leseprobe
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Design a Better Business
Patrick van der Pijl, Lisa Kay Solomon, Justin Lokitz, et al.
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Sozialwissenschaften, Recht, Wirtschaft / Betriebswirtschaft
Beschreibung
This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.
Rezensionen
"This book is visually appealing and the design, illustrations and layout of the pages draw the reader in and make the journey of reading the book so interesting and informative. This book is a must read for anyone contemplating starting a business."
"The world around you - and your business - is filled with uncertainty. But, within that uncertainty exist enumerable opportunities to design (or redesign) game-changing businesses. These opportunities are there for the taking, if you know how to look for them."
"The beauty of taking a design approach is that everything starts with the human factor. You base your entire discovery process on a real need about real people. If you try to build a business that's not grounded on that, you're building the business on sand."
"Designers learn that you don't have to wait for someone else to make changes. In the context of sustainability and resource scarcity, we need 6 billion more people that think like this to make positive change. Let's introduce the design process to education, in kindergarten and on up. Somewhere between kindergarten and twelfth grade, we tell them that they can't do this anymore."
"Using the 5 bold steps vision we were able to co-create our "strategy on a page," linking the purpose and vision to clear strategic priorities provided clear direction, and ensured that everyone across the bank would interpret and explain the strategy consistently. That strategy on a page still guides us today."
"Taking advantage of our innate ability to see - both with our eyes and with our mind's eye - in order to discover ideas that are otherwise invisible, develop those ideas quickly and intuitively, and then share those ideas with other people in a way they simply "get." Welcome to a whole new way of looking at design in business."
"Story" has become a buzzword, but that's just story with a little "s." What I'm talking about is story with a big "S": the art of communicating your ideas using a persuasive narrative structure. It's a story that has a beginning, middle, and end, and uses dramatic principles of tension and contrast to move your audience to a different state of thinking, feeling, and acting."
"Nowadays an increasing number of business schools are teaching business model innovation as well as the tools for design and innovation. But we are still very much at the start."
Kundenbewertungen
Management, Wirtschaft, Business & Management, Wirtschaft u. Management