Leseprobe
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Design Thinking and Innovation Metrics
Michael Lewrick
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Sozialwissenschaften, Recht, Wirtschaft / Betriebswirtschaft
Beschreibung
Create, manage, and measure innovation In Design Thinking and Innovation Metrics: Powerful Tools to Manage Creativity, OKRs, Product, and Business Success, bestselling author Michael Lewrick delivers a simple and straightforward playbook to manage and measure innovation. In the book, you'll learn how to utilize the design thinking paradigm for innovation success and how successful leaders manage Explore and Exploit portfolios to create impact. The author explains how to: * Strategically employ data analytics, artificial intelligence, and neurodesign to drive innovation and business results * Deploy Objectives and Key Results (OKRs) for innovation teams to realize true alignment between the business and team performance * Use the provided hands-on tools to measure your firm's success at creating meaningfully new and interesting products, services, and experiences Part of the Design Thinking Series, Design Thinking and Innovation Metrics will earn a place in the libraries of managers, executives, product owners, innovation teams, entrepreneurs, and other business leaders.
Rezensionen
"Design Thinking and Innovation Metrics is an excellent enhanced toolkit and extremely practical resource for any organization, regardless of size or industry."
"Creative activity... innovation! ... and performance metrics, long considered to be polar opposites, turn out to be essential compliments. Lewrick's Design Thinking and Innovation Metrics is a must-read for anyone needing to add analytical strength to Design Thinking; it is an excellent treatment of both. Flying blind is no way to go into the future!"
"This book is a game-changer on the corporate world's view. It goes far beyond any approach to innovation accounting I have seen before."
"Peter Drucker famously said that if you can't measure it, you can't manage it. This latest book of Lewrick's excellent series on design thinking is a highly practical guide for mastering the complex world of innovation."
Kundenbewertungen
Business & Management, Wirtschaft u. Management, Innovation, Kreativität, Management, Business & Management Special Topics, Spezialthemen Wirtschaft u. Management