Wine Marketing

C. Michael (University of Canterbury, New Zealand) Hall, Richard Mitchell

Taylor and Francis 

Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft

Beschreibung

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:

* ''How to'' and ''how not to'' case studies based on international examples
* A guide to further reading and websites
* ''Issues to consider when marketing'' section as a means of self-evaluation

''Wine Marketing'' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

Weitere Titel von diesem Autor

The Sustainable Chef

C. Michael (University of Canterbury, New Zealand) Hall

44,95 €

The Sustainable Chef

C. Michael (University of Canterbury, New Zealand) Hall

44,95 €

Tourism in South and Southeast Asia

C. Michael (University of Canterbury, New Zealand) Hall

87,55 €

Tourism in South and Southeast Asia

C. Michael (University of Canterbury, New Zealand) Hall

87,50 €

Wine Tourism Around the World

C. Michael (University of Canterbury, New Zealand) Hall

83,74 €

Wine Tourism Around the World

C. Michael (University of Canterbury, New Zealand) Hall

83,90 €

Understanding and Managing Tourism Impacts

C. Michael (University of Canterbury, New Zealand) Hall

61,21 €

Understanding and Managing Tourism Impacts

C. Michael (University of Canterbury, New Zealand) Hall

61,13 €

Wine Marketing

C. Michael (University of Canterbury, New Zealand) Hall

58,72 €

Kundenbewertungen