AdValue

Leslie Butterfield (Hrsg.)

Taylor and Francis 

Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft

Beschreibung

Advalue is organised into four sections, according to where the advertising effect is to be seen:

* Company value effects
* Business performance effects
* Customer effects
* Brand effects

In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing ''the argument in brief''.

The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.

Weitere Titel von diesem Autor

Excellence in Advertising

Leslie Butterfield

89,89 €

Excellence in Advertising

Leslie Butterfield

89,89 €

Kundenbewertungen