Cover Shaping China’s Global Imagination

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Shaping China’s Global Imagination

Branding Nations at the World Expo

J. Wang

PDF

ca. 53,49 €

Amazon iTunes Thalia.de Weltbild.de Hugendubel Bücher.de ebook.de kobo Osiander Google Books Barnes&Noble bol.com Legimi yourbook.shop Kulturkaufhaus ebooks-center.de
* Affiliatelinks/Werbelinks

Palgrave Macmillan US

Sozialwissenschaften, Recht, Wirtschaft / Politische Soziologie

Beschreibung

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

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Schlagwörter

China, Nation, branding