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Higher Education Consumer Choice

J. Hemsley-Brown, I. Oplatka

PDF
ca. 53,49 €
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Palgrave Macmillan UK img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Internationale Wirtschaft

Beschreibung

Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.

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Schlagwörter

reputation, communication, modeling, globalization, marketing, branding, migration, Internationalisation, market segmentation, brand, higher education, Organisation