Extending the Business Network Approach

New Territories, New Technologies, New Terms

Cecilia Pahlberg (Hrsg.), Virpi Havila (Hrsg.), Peter Thilenius (Hrsg.)

PDF
ca. 130,89
Amazon iTunes Thalia.de Weltbild.de Hugendubel Bücher.de ebook.de kobo Mayersche Osiander Google Books Barnes&Noble bol.com
* Affiliatelinks/Werbelinks
Hinweis: Affiliatelinks/Werbelinks
Links auf reinlesen.de sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt reinlesen.de von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.

Palgrave Macmillan UK img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Internationale Wirtschaft

Beschreibung

Contributing pioneering new research, this innovative book proposes new ways and directions in which to extend the influential ‘business networks perspective’ approach to doing business. While previous research has focused upon relationships with customers and suppliers, the authors argue that there is a need to expand the outlook to include other stakeholders. Taking a stand in a broad management perspective, chapters relate contemporary issues within industrial and international marketing, product innovation, and information systems. Challenging existing views and proposing elaborate alternatives; this volume examines a range of examples that have inspired researchers to extend the business network. To provide further understanding, Extending the Business Network Approach relates current and new research to territories, technologies and terms to reveal novel insights, and to encourage further directions for research. 

Weitere Titel zum gleichen Preis
Cover State-Owned Multinationals
Alvaro Cuervo-Cazurra
Cover Network Embeddedness
Milena Ratajczak-Mrozek
Cover China and Africa
Young-Chan Kim
Cover The New Brazilian Economy
Elias C. Grivoyannis
Cover Europe in Crisis
Leila Simona Talani

Kundenbewertungen

Schlagwörter

business relationship, emerging markets, business network, internationalization, NGOs, marketing