img Leseprobe Leseprobe

Business Strategies and Competitiveness in Times of Crisis

A Survey on Italian SMEs

Laura Gavinelli

PDF
ca. 107,09
Amazon iTunes Thalia.de Weltbild.de Hugendubel Bücher.de ebook.de kobo Mayersche Osiander Google Books Barnes&Noble bol.com
* Affiliatelinks/Werbelinks
Hinweis: Affiliatelinks/Werbelinks
Links auf reinlesen.de sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt reinlesen.de von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.

Palgrave Macmillan UK img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Betriebswirtschaft

Beschreibung

This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. The book covers wide-ranging topics such as marketing and communication strategies, internationalization process and entry modes, access to credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and 2014, it reflects on managerial implications for Italian SMEs and identifies their three main competitive challenges. 

Weitere Titel von diesem Autor
Weitere Titel zum gleichen Preis
Cover Smart Technologies
Dietmar P. F. Möller
Cover Financial Compliance
Maria Krambia-Kapardis
Cover Managing Talent
Stephen Swailes

Kundenbewertungen

Schlagwörter

networking, strategic behaviour, innovation, marketing, communication, internationalization, management