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Business Transformation Essentials

Name: Business Transformation Essentials
Author: Lars Alexander Gollenia, Axel Uhl

Case Studies and Articles

Lars Alexander Gollenia, Axel Uhl

PDF

ca. 168,45 €

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Taylor and Francis

Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft

Beschreibung

Transformation programs are an common feature of global companies carrying out major strategic change projects. These programs combine business and technical expertise to bring together management and information systems. Managers rate firms'' transformation competencies relatively poorly, and the success rate of such endeavours is correspondingly low.

Using a variety of case studies including: Allianz SE, Shell, SAP, Vodafone, and Mercedes-Benz, this book provides unprecedented insights into characteristics of current transformation programs and the potential that can be leveraged by applying a holistic transformation management approach.

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