Managing Networks in International Business

J. Johanson, M. Forsgren

Taylor and Francis 

Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft

Beschreibung

The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.

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Managing Networks in International Business

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48,60 €

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