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Packaging the Brand

Name: Packaging the Brand
Author: Mr Paul Harris, Gavin Ambrose

The Relationship Between Packaging Design and Brand Identity

Mr Paul Harris, Gavin Ambrose

EPUB

ca. 39,29 €

Amazon iTunes Thalia.de Weltbild.de Hugendubel Bücher.de ebook.de kobo Osiander Google Books Barnes&Noble bol.com Legimi yourbook.shop Kulturkaufhaus ebooks-center.de
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Bloomsbury Publishing

Geisteswissenschaften, Kunst, Musik / Innenarchitektur, Design

Beschreibung

While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.

It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.

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