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Orderly Fashion
Patrik Aspers
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Ratgeber / Kreatives Gestalten
Beschreibung
For any market to work properly, certain key elements are necessary: competition, pricing, rules, clearly defined offers, and easy access to information. Without these components, there would be chaos. Orderly Fashion examines how order is maintained in the different interconnected consumer, producer, and credit markets of the global fashion industry. From retailers in Sweden and the United Kingdom to producers in India and Turkey, Patrik Aspers focuses on branded garment retailers--chains such as Gap, H&M, Old Navy, Topshop, and Zara. Aspers investigates these retailers' interactions and competition in the consumer market for fashion garments, traces connections between producer and consumer markets, and demonstrates why market order is best understood through an analysis of its different forms of social construction.
Emphasizing consumption rather than production, Aspers considers the larger retailers' roles as buyers in the production market of garments, and as potential objects of investment in financial markets. He shows how markets overlap and intertwine and he defines two types of markets--status markets and standard markets. In status markets, market order is related to the identities of the participating actors more than the quality of the goods, whereas in standard markets the opposite holds true.
Looking at how identities, products, and values create the ordered economic markets of the global fashion business, Orderly Fashion has wide implications for all modern markets, regardless of industry.
Kundenbewertungen
Advertising agency, Liberalization, Competition, Positioning (marketing), Designer, Economics, Technical analysis, Anti-fashion, Purchasing power, Stock market, Product design, Comparative advantage, Overproduction, Counterfeit consumer goods, Market (economics), Price mechanism, Advertising Costs, Exchange of information, Reasonable person, Proposal (business), Fair value, Lean manufacturing, Pricing, Trade association, Rational choice theory, Advertising campaign, Product differentiation, Utilization, Search cost, Relationship marketing, Haute couture, Clothing industry, Neoclassical economics, Capitalism, Consumer, Ethical trade, Marginal utility, Social structure, Price fixing, Ready Made Garment, Fashion editor, Utility, Competition (economics), Letter of credit, Fashion line, Double auction, Marketing, Benchmarking, Behalf, Advertising, Internationalization, Customer, Commodity, Investor relations, Stock exchange, Consumer network, Micromarketing, Social constructionism, Clothing, Developed country, Protectionism, Retail, Creative work, Economic sociology, Grand theory, Speculation, Calculation, Market segmentation, Marketing collateral, Vendor