Campaign Communication and Political Marketing
Philippe J. Maarek
EPUB
31,99 €
Amazon
iTunes
Thalia.de
Weltbild.de
Hugendubel
Bücher.de
ebook.de
kobo
Osiander
Google Books
Barnes&Noble
bol.com
Legimi
yourbook.shop
Kulturkaufhaus
ebooks-center.de
* Affiliatelinks/Werbelinks
* Affiliatelinks/Werbelinks
Hinweis: Affiliatelinks/Werbelinks
Links auf reinlesen.de sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt reinlesen.de von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.
Links auf reinlesen.de sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt reinlesen.de von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.
Sozialwissenschaften, Recht, Wirtschaft / Medien, Kommunikation
Beschreibung
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. * Offers comparative analyses of campaigns from country to country * Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more * Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy * Analyses the impact of digital media and 24/7 news cycle on campaign conduct
Rezensionen
(European Journal of
Communication, 1 February 2013)
"This book provides a detailed and highly valuable account of the organizational processes that are driving these trends, but with important critical insights into improving the civic efficacy of political marketing."
"This book provides a detailed and highly valuable account of the organizational processes that are driving these trends, but with important critical insights into improving the civic efficacy of political marketing."
(The London School of
Economics & Political Science, 7 August 2011)
"Maarek, Professor of Information and Communication Sciences at the Paris-East University, has authored various writings on political marketing, though this is perhaps his most comprehensive book on the subject to appear in English. . . This is an extensively well-researched and thorough book dealing with every level and stage of political campaigning."
"Maarek, Professor of Information and Communication Sciences at the Paris-East University, has authored various writings on political marketing, though this is perhaps his most comprehensive book on the subject to appear in English. . . This is an extensively well-researched and thorough book dealing with every level and stage of political campaigning."
"Philippe Maarek has provided an acute, insightful survey and compelling analysis of how political marketing has developed and the consequences this has had for election campaigning. This is an accessible, succinct and engaging read that provides a comprehensive overview of a field which, by definition, is always evolving."
--Dominic Wring, Loughborough University
"Political marketing is at the heart of political campaigning. Philippe Maarek explains how to run such campaigns and how to get your message--if you dare to be a candidate--to the voters. Students interested in how to organize a political campaign will also find in this book some analytical and practical tools. Some lessons can certainly be drawn for how to improve the confidence between citizens and the political elites."
--Guy Lachapelle, Concordia University
Weitere Titel von diesem Autor
Weitere Titel in dieser Kategorie
Kundenbewertungen
Schlagwörter
Kommunikation u. Medienforschung, Communication & Media Studies, Political Communication, Kommunikation i. d. Politik