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Guaranteed Pure

The Moody Bible Institute, Business, and the Making of Modern Evangelicalism

Timothy Gloege

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Beschreibung

American evangelicalism has long walked hand in hand with modern consumer capitalism. Timothy Gloege shows us why, through an engaging story about God and big business at the Moody Bible Institute. Founded in Chicago by shoe-salesman-turned-revivalist Dwight Lyman Moody in 1889, the institute became a center of fundamentalism under the guidance of the innovative promoter and president of Quaker Oats, Henry Crowell. Gloege explores the framework for understanding humanity shared by these business and evangelical leaders, whose perspectives clearly differed from those underlying modern scientific theories. At the core of their "corporate evangelical" framework was a modern individualism understood primarily in terms of economic relations.

Conservative evangelicalism and modern business grew symbiotically, transforming the ways that Americans worshipped, worked, and consumed. Gilded Age evangelicals initially understood themselves primarily as new "Christian workers--employees of God guided by their divine contract, the Bible. But when these ideas were put to revolutionary ends by Populists, corporate evangelicals reimagined themselves as savvy religious consumers and reformulated their beliefs. Their consumer-oriented "orthodoxy" displaced traditional creeds and undermined denominational authority, forever altering the American religious landscape. Guaranteed pure of both liberal theology and Populist excesses, this was a new form of old-time religion not simply compatible with modern consumer capitalism but uniquely dependent on it.

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Schlagwörter

the Moody Bible Institute, evangelical Protestant religion in Chicago, evangelical revivalism and labor unrest, the transformation of American Protestantism during the Gilded Age and Progressive Era, Protestant faith healing, the Testimony Publishing Company, the use of business techniques in religion, religion and class identity, Lyman Stewart, the plain interpretation of the Bible, Henry Parsons Crowell, Reuben Archer Torrey, The Fundamentals, Protestant religion and modern business, modern religious individualism, churchly Protestantism, Dwight Lyman Moody, the fundamentalist movement, James Martin Gray, the beginning of modern conservative evangelicalism, the early social gospel movement, evangelical Protestant religion and modern consumer culture, evangelical realism