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Guaranteed Pure

The Moody Bible Institute, Business, and the Making of Modern Evangelicalism

Timothy Gloege

ca. 20,99
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American evangelicalism has long walked hand in hand with modern consumer capitalism. Timothy Gloege shows us why, through an engaging story about God and big business at the Moody Bible Institute. Founded in Chicago by shoe-salesman-turned-revivalist Dwight Lyman Moody in 1889, the institute became a center of fundamentalism under the guidance of the innovative promoter and president of Quaker Oats, Henry Crowell. Gloege explores the framework for understanding humanity shared by these business and evangelical leaders, whose perspectives clearly differed from those underlying modern scientific theories. At the core of their "corporate evangelical" framework was a modern individualism understood primarily in terms of economic relations.

Conservative evangelicalism and modern business grew symbiotically, transforming the ways that Americans worshipped, worked, and consumed. Gilded Age evangelicals initially understood themselves primarily as new "Christian workers--employees of God guided by their divine contract, the Bible. But when these ideas were put to revolutionary ends by Populists, corporate evangelicals reimagined themselves as savvy religious consumers and reformulated their beliefs. Their consumer-oriented "orthodoxy" displaced traditional creeds and undermined denominational authority, forever altering the American religious landscape. Guaranteed pure of both liberal theology and Populist excesses, this was a new form of old-time religion not simply compatible with modern consumer capitalism but uniquely dependent on it.

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Timothy Gloege



The Fundamentals, Christian workers, Protestant faith healing, the Moody Bible Institute, corporate evangelicalism, Reuben Archer Torrey, the early social gospel movement, evangelical Protestant religion and modern consumer culture, modern religious individualism, churchly Protestantism, Henry Parsons Crowell, evangelical revivalism and labor unrest, Protestant religion and modern business, James Martin Gray, the plain interpretation of the Bible, Lyman Stewart, the Testimony Publishing Company, the fundamentalist movement, the beginning of modern conservative evangelicalism, the transformation of American Protestantism during the Gilded Age and Progressive Era, the use of business techniques in religion, religion and class identity, evangelical realism, Religious aspects of modern consumer capitalism, Dwight Lyman Moody, evangelical Protestant religion in Chicago