img Leseprobe Leseprobe

Guaraná

How Brazil Embraced the World's Most Caffeine-Rich Plant

Seth Garfield

EPUB
ca. 25,99
Amazon iTunes Thalia.de Weltbild.de Hugendubel Bücher.de ebook.de kobo Osiander Google Books Barnes&Noble bol.com Legimi yourbook.shop Kulturkaufhaus
* Affiliatelinks/Werbelinks
Hinweis: Affiliatelinks/Werbelinks
Links auf reinlesen.de sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt reinlesen.de von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.

The University of North Carolina Press img Link Publisher

Geisteswissenschaften, Kunst, Musik / Pädagogik

Beschreibung

In this sweeping chronicle of guarana—a glossy-leaved Amazonian vine packed with more caffeine than any other plant—Seth Garfield develops a wide-ranging approach to the history of Brazil itself. The story begins with guarana as the pre-Columbian cultivar of the Satere-Mawe people in the Lower Amazon region, where it figured centrally in the Indigenous nation's origin stories, dietary regimes, and communal ceremonies. During subsequent centuries of Portuguese colonialism and Brazilian rule, guarana was reformulated by settlers, scientists, folklorists, food technologists, and marketers. Whether in search of pleasure, profits, professional distinction, or patriotic markers, promoters imparted new meanings to guarana and found new uses for it. Today, it is the namesake ingredient of a multibillion-dollar soft drink industry and a beloved national symbol.

Guarana's journey elucidates human impacts on Amazonian ecosystems; the circulation of knowledge, goods, and power; and the promise of modernity in Latin America's largest nation. For Garfield, the beverage's history reveals not only the structuring of inequalities in Brazil but also the mythmaking and ordering of social practices that constitute so-called traditional and modern societies.

Kundenbewertungen

Schlagwörter

Indigenous knowledge, economic botany, plants with caffeine-content, botanical history, Guaraná, Sateré-Mawé people, Amazonian ethnopharmacology, Amazonian ethnobotany, nutrition transition in Latin America, Amazonian ethnohistory, history of Amazonia, multi-sited ethnography, Indigenous Peoples of Brazil, food history in Latin America, history of Brazil, soft drink industry in Latin America, mass consumerism in Latin America