Leseprobe
* Affiliatelinks/Werbelinks
Links auf reinlesen.de sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt reinlesen.de von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.
Creator Culture
David Craig (Hrsg.), Stuart Cunningham (Hrsg.)
* Affiliatelinks/Werbelinks
Links auf reinlesen.de sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt reinlesen.de von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.
Sozialwissenschaften, Recht, Wirtschaft / Medien, Kommunikation
Beschreibung
Explores new perspectives on social media entertainment
There is a new class of cultural producers—YouTube vloggers, Twitch gameplayers, Instagram influencers, TikTokers, Chinese wanghong, and others—who are part of a rapidly emerging and highly disruptive industry of monetized “user-generated” content. As this new wave of native social media entrepreneurs emerge, so do new formations of culture and the ways they are studied.
In this volume, contributors draw on scholarship in media and communication studies, science and technology studies, and social media, Internet, and platform studies, in order to define this new field of study and the emergence of creator culture. Creator Culture introduces readers to new paradigms of social media entertainment from critical perspectives, demonstrating both relations to and differentiations from the well-established media forms and institutions traditionally within the scope of media studies.
This volume does not seek to impose a uniform perspective; rather, the goal is to stimulate in-depth, globally-focused engagement with this burgeoning industry and establish a dynamic research agenda for scholars, teachers, and students, as well as creators and professionals across the media, communication, creative, and social media industries.
Contributors include: Jean Burgess, Zoë Glatt, Sarah Banet-Weiser, Brent Luvaas, Carlos A. Scolari, Damián Fraticelli, José M. Tomasena, Junyi Lv, Hector Postigo, Brooke Erin Duffy, Megan Sawey, Jarrod Walzcer, Sangeet Kumar, Sriram Mohan, Aswin Punathambekar, Mohamed El Marzouki, Elaine Jing Zhao, Arturo Arriagada, Jeremy Shtern, Stephanie Hill
Kundenbewertungen
digital infrastructures, sponsorship, ethnography, feminist content, Morocco, YouTube, platform governance, children’s media, immersive methods, digital methods, platform labor, Chinese livestreaming, YouTube game commentary communities, India, productive ambivalence, semiotics, street style, multi-channel network, influencers in service to advertisers, liminality, political economy, industry formalization, livestreaming, promotional culture, authenticity, video gameplay commentary, creator governance, social + strategy, Arab creator culture, online creator culture, cross-border regional identity, semiotic and discursive analysis, creator community, South Asian online video communities, creators, governance, social media entertainment, wanghong, critical media industry studies, autoethnography, creator culture, Blogging, Kharabeesh, advertising, ElsaGate, economies of visibility, algorithms, platform, social media influencers, affordances, #ZeroGrissage, Pakistan, participatory methods, YouTubers, digital cultural production, labor field, pocket.watch, toy unboxing, ambivalence, influencers in service to audiences, Instagram, influencers, platformisation, Bourdieu, content creation, hybrid methods, creative labor, discourse analysis, Hindu/Urdu cultural exchange, edge ball, post-Arab spring youth, booktubers, influencers in service to the creator community, digital platforms, China, platform studies, bloggers, Affect, creator rights, digital constitutionalism, Family Video Network, v-bloggers, public policy, social media