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Distributed Blackness

African American Cybercultures

André Brock, Jr.

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Geisteswissenschaften, Kunst, Musik / Pädagogik

Beschreibung

Winner, 2021 Harry Shaw and Katrina Hazzard-Donald Award for Outstanding Work in African-American Popular Culture Studies, given by the Popular Culture Association

Winner, 2021 Nancy Baym Annual Book Award, given by the Association of Internet Researchers

An explanation of the digital practices of the black Internet

From BlackPlanet to #BlackGirlMagic, Distributed Blackness places blackness at the very center of internet culture. André Brock Jr. claims issues of race and ethnicity as inextricable from and formative of contemporary digital culture in the United States. Distributed Blackness analyzes a host of platforms and practices (from Black Twitter to Instagram, YouTube, and app development) to trace how digital media have reconfigured the meanings and performances of African American identity. Brock moves beyond widely circulated deficit models of respectability, bringing together discourse analysis with a close reading of technological interfaces to develop nuanced arguments about how “blackness” gets worked out in various technological domains.

As Brock demonstrates, there’s nothing niche or subcultural about expressions of blackness on social media: internet use and practice now set the terms for what constitutes normative participation. Drawing on critical race theory, linguistics, rhetoric, information studies, and science and technology studies, Brock tabs between black-dominated technologies, websites, and social media to build a set of black beliefs about technology. In explaining black relationships with and alongside technology, Brock centers the unique joy and sense of community in being black online now.

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Schlagwörter

Black digital practice, online community, satellite counterpublic, Black kairos, digital practice, Black cyberculture, appropriate technology use, libidinal economy, racial battle fatigue, respectability as hygiene, interiority, Black pathos, intersectionality, double consciousness, racial enactment, ratchet digital practice, discourse analysis, technoculture, Black respectability politics, social network, Western technoculture, Man Crush Monday, Black discursive identity, networked counterpublics, science and technology studies, critical discourse analysis, black technoculture, call-out culture, colored people time, racial formation, dogmatic digital practice, Black memetic subculture, information studies, memes, invention, weak tie racism, Black identity, critical race theory, race and the digital, Woman Crush Wednesday, ctda, Black culture, mobile phones, rhetorical frame, Black online identity, post-present, modernity, sociality, internet studies, critical technocultural discourse analysis, Black technocultural matrix, reflexive digital practice, Black Twitter, online identity