Imperial persuaders
Anandi Ramamurthy
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Geisteswissenschaften, Kunst, Musik / Geschichte
Beschreibung
The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.
Kundenbewertungen
Eurocentric image slavery, Advertising, tobacco advertising, colonialism, stereotyping, soap manufacturers, exploitation Africa, black people, racist representations, tea advertising, exotic man rampant sexuality, Dehumanization, colonial period, missionary activity, corporate advertising, types of imagery, British advertising, cocoa manufacturers