Toons in Toyland

The Story of Cartoon Character Merchandise

Tim Hollis

EPUB
ca. 26,99
Amazon iTunes Thalia.de Weltbild.de Hugendubel Bücher.de ebook.de kobo Osiander Google Books Barnes&Noble bol.com Legimi yourbook.shop Kulturkaufhaus ebooks-center.de
* Affiliatelinks/Werbelinks
Hinweis: Affiliatelinks/Werbelinks
Links auf reinlesen.de sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt reinlesen.de von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.

University Press of Mississippi img Link Publisher

Geisteswissenschaften, Kunst, Musik / Pädagogik

Beschreibung

Every living American adult likely prized one childhood toy that featured the happy image of an animated cartoon or comic strip character. There is an ever-growing market for these collectibles, and stacks of books pose as pricing guides. Yet Tim Hollis is the first to examine the entire story of character licensing and merchandising from a historical view.

Toons in Toyland focuses mainly on the post-World War II years, circa 1946-1980, when the last baby boomers were in high school. During those years, the mass merchandising of cartoon characters peaked. However, the concept of licensing cartoon characters for toys, trinkets, and other merchandise dates back to the very first newspaper comics character, the Yellow Kid, who debuted in 1896 and was soon appearing on a variety of items. Eventually, cartoon producers and comic strip artists counted on merchandising as a major part of their revenue stream. It still plays a tremendous role in the success of the Walt Disney Company and many others today.

Chapters examine storybooks (such as Little Golden Books), comic books, records, board games, jigsaw puzzles, optical toys (including View-Master and Kenner's Give-a-Show Projector), and holiday paraphernalia. Extending even beyond toys, food companies licensed characters galore--remember the Peanuts characters plugging bread and Dolly Madison snacks? And roadside attractions, amusement parks, campgrounds, and restaurants--think Yogi Bear and Jellystone Park Campgrounds--all bought a bit of cartoon magic to lure the green waves of tourists' dollars.

Weitere Titel in dieser Kategorie
Cover Liquid Racism
Nathan Kerrigan
Cover The Analogue Idyll
Alexander Taylor
Cover Enduring Austerity
Julie MacLeavy

Kundenbewertungen

Schlagwörter

Daffy Duck, Bullwinkle, Mighty Mouse, Little Golden Books, licensing, Magilla Gorilla, Give-a-Show Projector, characters, MGM, Donald Duck, jigsaw puzzles, Dennis the Menace, merchandising, Snow White and the Seven Dwarfs, Mickey Mouse, General Foods, Bugs Bunny, Woody Woodpecker, Paramount Studios, Looney Tunes, Superman, DC Comics, Harvey Comics, Warner Bros., Yogi Bear, Colgate-Palmolive, View-Master, Road Runner, King Features Syndicate, comic books, Wonder Woman, Dell Publishing, Metro-Goldwyn-Mayer, Goofy, Popeye, Sears, Roebuck & Co., Comics Studies, the Yellow Kid, Jellystone Park Campgrounds, Kenner, Hanna-Barbera Productions, The Flintstones, records, Porky Pig, Rocky and His Friends, Disneyland, Popular Culture, Walt Disney, Mister Magoo, Peanuts, Whitman Publishing, Animation Studies, Business, Economics, Oswald the Rabbit, board games, Collectibles, Charles Schulz, Dolly Madison, Casper the Friendly Ghost, Winnie-the-Pooh, Tom and Jerry, Huckleberry Hound