Leseprobe
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The Experience Maker
Dan Gingiss
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Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving?
The answer is customer experience, and the best part about customer experience is that it’s delivered by human beings which are unique to a company. Named a Top Business Book of 2021 by Forbes, The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers. In The Experience Maker, Dan Gingiss teaches that creating a remarkable experience for customers will ensure they become a company’s best marketers and salespeople. By learning from the successes of other companies and applying the proprietary WISER method (Witty, Immersive, Shareable, Extraordinary, Responsive), managers and executives learn to create remarkable experiences that their customers will want to talk about with friends, family, and social media followers.
Kundenbewertungen
Customer Experience Management, Word of Mouth, Customer Retention, Customer Service, Sales and Marketing, Customer Success, Social Media Marketing, Customer Experience, Leadership, Viral Marketing, Social Media, how to improve customer experience, Customer Journey, CX, Customer Onboarding, Customer Engagement, Marketing Strategy, Social Media Strategy, Business Growth, Customer Centricity