img Leseprobe Leseprobe

The Experience Economy, With a New Preface by the Authors

Competing for Customer Time, Attention, and Money

B. Joseph Pine II, James H. Gilmore

EPUB
ca. 34,99
Amazon iTunes Thalia.de Weltbild.de Hugendubel Bücher.de ebook.de kobo Osiander Google Books Barnes&Noble bol.com Legimi yourbook.shop Kulturkaufhaus ebooks-center.de
* Affiliatelinks/Werbelinks
Hinweis: Affiliatelinks/Werbelinks
Links auf reinlesen.de sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt reinlesen.de von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.

Harvard Business Review Press img Link Publisher

Ratgeber / Sammeln, Sammlerkataloge

Beschreibung

Time is limited. Attention is scarce. Are you engaging your customers?

Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?

Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.

This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.

Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.

Weitere Titel von diesem Autor
Weitere Titel in dieser Kategorie
Cover Still Addicted to You
Porscha Sterling
Cover Haunting Melody
Chloe Spencer
Cover Into the Unknown
Michael P. Ghiglieri
Cover Bone, Bronze, and Bamboo
Christopher J. Foster
Cover Required Reading
Priyasha Mukhopadhyay
Cover The Great Gatsby
F. Scott Fitzgerals
Cover Imagining Otherwise
Debra Gettelman
Cover S-Heterocycles
Shrikaant Kulkarni

Kundenbewertungen

Schlagwörter

customer service, product development, connections, market analysis, value, customization, customer loyalty, customer experience, marketing strategy, strategy, marketing planning, pricing, brand loyalty