Leseprobe
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The Business Behind Beauty
Laura Serban
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Links auf reinlesen.de sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt reinlesen.de von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.
Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
Beauty is democratizing.
Since the 2010s, the beauty industry has been undergoing a profound metamorphosis as new voices enter the scene. Leveraging social media, innovative indie ventures are tapping into communities of Generation Z and Millennial consumers. Bolstered by the support that they receive from young people, these companies are changing the landscape of beauty.
Who are the visionaries behind the most successful and impactful ventures?
The Business Behind Beauty answers this question by chronicling the personal stories of trailblazing entrepreneurs and the effects that they have had on the beauty industry. By integrating comprehensive research into a storytelling style, Laura Serban puts a face to some of the most renowned billion-dollar companies, including:
- Fenty Beauty, which set a remarkable precedent of inclusivity
- The Ordinary, the first company to popularize potent skincare for affordable prices
- Lush, a model of ethical entrepreneurship
- Kylie Cosmetics, the ultimate example of a celebrity-led venture
- and many more...
Explore the ingenuity of these pioneers, and learn about the joint effort of Generation Z and Millennials to shift business trends.
Kundenbewertungen
CEOs, Millennial, Innovation, Generation Z, Startups, Beauty Industry, Entrepreneurship